What is Instagram?

Instagram is one of the popular video and photo-sharing social media networks in the current market. It was launched in 2010 and then acquired by Facebook. A lot of people use Instagram to discover new things. More people get to engage in the Instagram story features on a daily basis.

How to Create an Instagram Account?

Download and Launch the Instagram App

Download the app from Google Play for Android (https://play.google.com/store/apps/details?id=com.instagram.android), App store (https://apps.apple.com/in/app/instagram/id389801252) for iOS and Windows Phone Store for Windows mobiles (https://www.microsoft.com/en-in/p/instagram/9nblggh5l9xt?activetab=pivot:overviewtab or https://www.microsoft.com/en-us/p/instagram/9nblggh5l9xt#activetab=pivot:overviewtab). Once installed Sign Up the app if you are a new user or Login for existing users.

How to Create an Instagram Business or Personal Account?

  • Login – click on the Head icon (last icon at the bottom bar)
  • Click on Settings – Account – Switch to Professional Account
  • Select the Creator type – Next – Next
  • Select the category – Done

How to Set a Killer Instagram Profile?

Your Instagram profile plays an important role either to increase your business or followers. 

  • Name: First and foremost thing is to introduce you. So here write your real name or brand name. Also, you can write the name you are popular among people. In Instagram searches, only your name and username appears. So it is important to give proper keyword of your niche or brand to appear in the search result.
  • Username:Your Instagram username should directly define your customers. To do it, you need to think about your niche. Your username should explain your niche perfectly to attract the right audience to you. Try to get a two-word smart username that does not include any special characters For example if your niche is Ferrari or Fashion then you should take your username around it. The below image is a perfect example of it (https://www.instagram.com/ferrari/).
  • Website: Provide your real website URL which can be clickable.
  • Bio:Instagram provides a small space with just 150 characters to explain your bio. This is the only place where a link will work on Instagram. So you have to use this chance very smartly. Your bio should explain directly to your brand or capability with contact details. Using emojis in an innovative way that attracts the audience. If you use the correct keyword to explain your brand to your audience then it increases the %age of CTR as people have a clear idea about the product before they click on it. The below image is an example of a good bio (https://www.instagram.com/fashionnova/).

You can also take Vivek Bendra’s (https://www.instagram.com/vivek_bindra/) bio, which shows a clear cut idea to the people that who is he and what does he represents?

  • Contact info:Provide your correct contact information to people to communicate with you
  • Profile Picture: Instagram provides a 110×110 px circle diameter to upload your profile picture. For business, the profile picture would be their company or brand logo. Always upload a clear good looking picture for your profile picture. For personal accounts, you should take a plain background, portrait shot,  with more smile on face and dress as per your brand. Upload a high-quality image always. Look at the profile pictures for both business (https://www.instagram.com/gadventures/) and personal ((https://www.instagram.com/patflynn/) ) account in the below images.
  • Similar Account Suggestions: If you want to help your audience by providing Suggestions when they are visiting your account then Enable the “Similar Account Suggestion” button in your profile. This shows your courtesy and helping nature for your audience.

@dmmstaps (https://www.instagram.com/dmmstaps/) has used most of the fields to make it a good one. 

How to Post on your Instagram Feed?

Posting on Instagram on the web is a bit tricky. Once you login you won’t get any button or option to post.  To do it.

  • Right-click anywhere in the page
  • Select “Inspect” option from the list displayed
  • Click on the “Toggle device toolbar” mobile-like icon present in the right-hand side toolbar (2nd option)
  • Click on the drop-down displayed in the toolbar at the top. 
  • Click on the drop-down displayed in the toolbar at the top.
  • Select any UI from the list displayed at the top bar.
  • Refresh page
  • Click on the ‘+’ button in the bottom toolbar
  • Select the file or video – Click on Open
  • Edit the page (if required)
  • Click on Next
  • Write about your picture or video. Use hashtags
  • Tag people & Add location (if required)
  • Click on ‘Share’ option

How to Post Instagram Story?

Instagram story is a great feature and is more popular than Snapchat. The duration of the stories ranges from 1 to 15 seconds only. These stories last for 24 hrs only and after this, it gets disappear. You can add pictures & videos to your Instagram story. Instagram stories help a business to showcase their brand, live events related to business, etc. So use the Instagram story feature to showcase your company culture or brand or product or live events or your personality.

  • In mobile tap on the story above your feed (top left corner) Or, swipe left to get access to camera Or, tap on the camera icon at the top to get into the Instagram story.

There are several options to create and edit your story.

– Live: Captures live content and upload it in the story. Your followers will get an intimation when you come to live.

– Create: Creates a text post. Customization with different options like background color, font color, etc. makes your post look more attractive for the user to view. Click on the ‘Aa’ icon to add text.

Instagram has provided many good and fun features like the smile icon which allows adding a location, music, poll, etc to make your post look good and attractive.

Look at another type of template below.

You can add GIF sticker to your Instagram post, by clicking on the sticker option and then tap on the GIF icon.

Giphy’s library of moving photos will open. When you find one that you like, just add it like you would any other sticker.

You can add a question template as per the below picture.

– Normal: Either you can take a picture from the camera or upload pictures from your phone’s gallery to your story.

– Boomerang: Short videos that can be recorded in your mobile and upload in the story.

– Layout: Allows to make different sizes of the screen for the picture to capture. 

– Superzoom: Used for animated zoom to the video.

– Hands-Free: Record without tap and hold on the screen.

  • Filters can be added to the live videos. To do this tap on the face icon in the bottom right corner and choose your required filter from the menu.
  • Once pictures or videos are selected or created then click on ‘My story’ icon at the bottom left corner or save it in your mobile to post later.
  • View story: To view your story tap on the profile picture both on mobile and web.
  • Instagram tag another account:It provides a way to connect with other businesses and your followers. Type the “@” followed by the username you’d like to mention, for eg @dmmstaps which makes the tag clickable to the viewers to the specific profile. A notification is sent to the person who is tagged in another account.
  • The visitor to your story:At the bottom left corner of your story, you can know who has visited your account. Check out the picture of the ‘View story’ section.
  • More:Click on the ‘More’ icon while viewing your story and tap on the story settings option to do necessary changes to your story settings. There are other options also displayed when you click on ‘More’ like ‘Share as Post’, ‘Tag business partner’, ‘Promote’ etc. Use it as per your requirement for the story.

You can either share your Instagram stories directly share or only to the close friends’ group by clicking More and Story settings. Then select the option as per your requirement.

  • Share Story on Facebook:Click on the ‘More’ icon while viewing your story and tap on the Facebook icon if you want to share your Instagram story with Facebook story. Check out the picture of ‘More’.
  • To whom you follow their story will appear just next to your profile picture in the top left corner of the screen.
  • As Instagram stories disappear in 24 hrs of the post but you can still access this in the user’s archive.

Instagram has provided several smart, crazy and fun-filled options to make your story beautiful and attractive to the viewers.

Instagram Story Highlights

Instagram Story Highlight is an important feature for the business.

What is Instagram Story Highlights and Why is it Important?

Instagram stories disappear after 24 hrs. To make a few stories part of the profile Instagram has provided another beautiful feature that is Story Highlights. Story Highlights can be created from the posted stories only. The stories get store in the archive and story highlights. It is an important feature for business and personal to 

  • get aware of the past important stories to the new followers
  • link to external websites
  • showcase their product or promotions or services in an organized way
  • inform about your best stories to the new followers,
  • inform about the current activities like sales, events, promotions, location, business hours, etc.

Where can you Find Instagram Story Highlights?

Instagram Story Highlights can be seen just below the bio and above your other Posts in a circular shape.

What are the Attributes of Instagram Story Highlights?

  • Story Highlight Cover
  • Story Highlight Name

How to Create Instagram Story Highlights?

There are two ways to create Story Highlights.

Create a Story Highlight from the Current Story:

  • Tap on your profile picture to go to the active story.
  • Tap on the ‘Highlight’ icon at the bottom right side of the screen.
  • Tap on ‘New’ button
  • Provide a title to the Highlight. If you don’t provide any name then it will take the title as ‘Highlight’
  • Tap on ‘Add’ button

Create a Story Highlight from the Archived Stories:

  • Go to your Instagram profile
  • Tap on ‘+’ icon
  • Tap on the stories you want for your Highlights and then tap on ‘Next’ button
  • Tap the ‘Edit cover’ option and edit the cover page. Either you can take the existing picture or upload a new one as the Highlight cover picture
  • Give a name for your Highlight
  • Tap on ‘Add’ or ‘Done’ icon

How to Edit Story Highlight?

  • Go to your Instagram profile.
  • Tap on the existing Highlight
  • Tap on ‘More’ icon at the bottom right corner of the screen
  • Tap on ‘Edit Highlight’ option from the list displayed
  • Do necessary changes to your Highlight
  • Give a name for your Highlight
  • Tap on ‘Done’ icon

Below are a few good examples of Instagram Story Highlights posted either by personal or business.

How to Remove Highlight?

  • Go to your Instagram profile
  • Tap on the existing Highlight
  • Tap on ‘More’ icon at the bottom right corner of the screen for any slide
  • Tap on the ‘Remove Highlight’ option from the list displayed. Check out pictures of the Edit Highlight section.
  • Tap on ‘Remove Photo’ button

How to Promote your Instagram Story Highlight?

  • Go to your Instagram profile
  • Tap on the existing Highlight
  • Tap on ‘More’ icon at the bottom right corner of the screen
  • Tap on the ‘Promote’ option from the list displayed. Check out pictures of the Edit Highlight section.
  • Select destination from the list displayed and tap on the Next icon.
  • Select Target Audience from the option displayed or Create your own Target Audience and tap on the Next icon.
  • Select the budget and duration for the promotion and tap on the Next icon.
  • Tap on the Payment option and add it.
  • Once payment option added tap on Create Promotion.

Why Follow on Instagram?

  • To view future posts of the person/business whom you follow in your feed.
  • You can view their profile.
  • You can Direct Message them, but if whom you are following won’t follow you back then you have to approve the Direct messages before replying to your followers.
  • If you don’t follow anyone then you will see random posts of a different person or business in your feed.

How to Follow or Unfollow on Instagram?

  • Open Instagram.
  • Tap on the Search tab (magnifying glass) or Discover people’s options.
  • Type the name or username of the person or business you want to follow.
  • Tap your matching result.
  • Tap on the “Follow” button.
  • Go to your profile and tap on the Following option
  • Scroll the list, tap on the ‘Following’ button of the person or business and click on ‘Unfollow’ option

How to Like/Unlike Photos & Videos on Instagram?

  • Open Instagram.
  • Go to the photo or video you like.
  • Double-tap on the photo and video to Like it Or click on the heart-shaped Like icon below the post.
  • Unlike a photo or video which you have accidentally liked, click on the heart-shaped Like icon below the post again.

How to comment and Delete Comment in others Post?

  • Open Instagram.
  • If you want to comment on your own photo or video then tap on the photo or video.
  • Tap on the comment button (chat icon) present next to Like icon (heart shape) which is present just below the post.
  • Now comment box will open, start typing and once type tap on the send/green button or press enter key or provide comment to the post.
  • Now you can see your comment in the list of the comment sections.
  • Tap on the comment and tap on the delete icon (trash icon) to delete your comment for the post. You can delete either your comment or any comment on your post.

How to Like/Unlike a Comment on an Instagram Post?

  • Open Instagram.
  • To like a comment on an Instagram post i.e photo or video, tap on the heart-shaped icon present to the right of the comment. 
  • To unlike a comment which you’ve liked, tap on the heart shape icon once again.

How to send ‘Direct Message’ to whom you are following?

  • Open Instagram
  • Go to Home screen or your feed
  • Tap on the icon present at the right top side (arrow key type)
  • There will be two tabs. The primary tab will have the list of people to whom you are following.
  • General tab will have the messages sent by your followers but you have not followed back them or from non-followers. Then you need to approve those messages and send them to Primary tab then those will be also listed in the Primary tab
  • Anyone whom either you do not follow or they do not follow you can send you a Direct Message, if you have opted in to receive Direct Messages from anyone or if you have sent a Direct Message to that person earlier. But it will be listed in the General tab and you need to approve it.
  • To send a direct message to your follower or whom you are following either tap on the name from the list or search the person name or in General tab tap on Send the message. Then type message and tap on entering or send key to send it.
  • To chat with the people whom neither you follow nor they follow tap on send message in the general tab, search the person name and then tap on Chat icon present at the right top side of the screen.  Then type message and tap on entering or send key to send it. Once you send the message then that person will be listed under the Primary tab and either you can send or that person also can send you back Direct message.

How to Download Instagram Videos?

Download videos on Instagram are not direct i.e. there is no download button or option present to download the video.

The simplest and easiest way to download Instagram videos is with a third party tool or app. You can find many free apps or tools just meant to download Instagram videos.

  • Go to the Instagram post from where you want to download the video
  • Click or tap on the three dots in the upper-right corner
  • Click or tap Copy link
  • Go to a free tool or app to download Instagram videos and Paste the link in the provided place for it
  • Click or tap on Download your video/Download

In mobile, all Instagram downloaded videos will save in your phone’s gallery in a new album “InstaDownload”. This album creates automatically. 

A Disclaimer for the Third-Party App or Tool to Download Instagram Videos

Take note to obey the privacy of the video before you download it. Don’t upload other Instagram videos without their permission as it will lead to legal issues. Remember not to break any copyright of the video owner.

Don’t post any video which you have downloaded from Instagram on YouTube. Many free apps or tools you will get to download but be sure to confirm that the app or tool you are installing is secure and safe for your computer or mobile.

How to Deactivate Instagram Account?

You can temporarily deactivate Instagram. If you deactivate Instagram then temporarily your account gets disabled. Your profile, posts, comments, like all, will be hidden from other Instagram users until the account is reactivated again. Instagram account can be deactivated only once a week. You can log in to your Instagram account if it is temporarily deactivated. Deactivation of Instagram is possible only in the web or mobile browser but not in the mobile app.

  • Log into Instagram either in the web or mobile browser but not in the mobile app as  Instagram does not provide an option to temporarily disable your account from a mobile app.
  • Tap or click in the top right and then select Edit Profile.
  • Scroll down, then tap or click Temporarily disable my account in the bottom right.
  • Select an option from the drop-down menu next to Why are you disabling your account? and re-enter your password. The option to disable your account will only appear after you’ve selected a reason from the menu.
  • Tap or click Temporarily Disable Account.

Additionally, you can make changes to your account privacy and preferences to make your post private and block people.

How to Delete Instagram Account?

You can delete your Instagram account permanently if you want to stop using Instagram. It is important to note that Instagram can’t reactivate the deleted account. So you won’t be able to resume the same deleted account with your username in future if you wish to use Instagram once again. Also, you won’t be able to add the same username to another account. So before deleting the Instagram account make sure to do it.

Once Permanently delete my account button is clicked, all photos, comments, likes,  posts, and followers on your Instagram account will be removed permanently and won’t be recoverable again. The deletion of Instagram is possible only on the web or mobile browser but not in the mobile app.

  • Log into Instagram either in the web or mobile browser but not in the mobile app as  Instagram does not provide an option to temporarily disable your account from the mobile app.
  • Select an option from the drop-down menu next to Why are you deleting your account? and re-enter your password. …
  • Click or tap Permanently delete my account.

How to Logout from Instagram Account?

  • Tap on your Profile
  • Tap on Settings
  • Scroll down and tap on Log out